Hello, I have been a terrible slacker and deserve to be on the wall of shame. Apologies for halting the chain! I was pretty burnt out after the release of Regency Love and took a proper break to catch up with some very neglected friends and family. Thank you guys for all of your interest and support! It has really got us through some anxious days.
It’s a new year and I’m at one of those strange junctions in life so I thought I’d share a few thoughts, hopes and apprehensions.
Currently, my main hang up revolves around whether I want to continue with Regency Love and how much effort do I want to dedicate to it in the coming year? Judging by the reviews and customer comments, we definitely have a good thing going but it’s no where near reaching its potential yet. Despite the overwhelmingly positive feedback, we are having a lot of trouble continuing to promote to our niche audience. Emailing online magazines and blogs is a time consuming and often emotionally draining task. Out writer has been holding the fort admirably on this front but I often feel bad that she’s probably not seeing results to justify her efforts. On the other hand, simpler payed advertising is consistent but terribly inefficient for a low cost mobile game. We have had some success building a following but we have a long way to go in terms of building a sustainable marketing model.
This in itself would not be a problem for there are many business ideas and directions that we have barely explored. The problem is more a matter of time, commitment and enthusiasm. The project was born from our passion for story telling but now it feels like we’re just doing what needs to be done to get things released. I know it can’t all be fun and games but where do you find the energy to make long term plans when you’re even not sure that people are still enjoying the work?
Both my colleagues were engaged in formal study while contributing to the game where as I was working on this full-time for almost a year. I felt rather unbalanced by the experience as I wasn’t sure if I was growing or learning much from coding and toying with the game design on my own. At the same time I wasn’t sure how dedicated I could expect my team to be since they all had other commitments. However, I have a history of starting projects that never get finished so I was determined to see this one through.
Now that I have “finished” the project, those fears of loosing steam are starting to be realised. I’m not sure how I want to continue. We are thinking of going on hiatus and placing Tea For Three Studios work on the back bench as something we do for fun. I realise that this may mean Regency Love will never get the exposure it deserves and my colleagues and I may grow apart as a team. On the other hand, perhaps a break is exactly what we need. We can go and grow as individuals while retaining our contact with each other and maybe we’ll regroup at a later time with a bit more experience.
I know many of you guys are trying to create your own products and start your own businesses. What keeps you going on a project? When do you pull away and move on? Do you have any regrets?
My aim for the new year is to grow independently of Tea For Three Studios and be less of a hermit. I am going to go study game art at AIE. I hope to develop some new skills while meeting lots of people in the industry. Peggy and I are going to Game Jam! Another effort to get over introversion and work with cool new people.